Digital Marketing is perfect for students eager to build in-demand skills for today’s digital-driven world. Our program combines practical projects with real internships, helping students gain hands-on experience, grow their portfolios, and unlock exciting career opportunities in a fast-paced industry.
Apply now
Abroad application deadline:
Rolling admissions
Session 1
May 18 - June 28
• S1 full
Session 1
May 18 - June 28
• S1 full
Beyond the classroom, practical skills and real-world experience are essential for building a standout resume. Our Digital Marketing program offers the perfect opportunity to gain valuable industry-relevant skills and internship experience in stunning locations like Cape Town or Lisbon.
First two weeks focus fully on class time.
Deep dive into course material without distractions.
Build a strong foundation before hands-on work begins.
The next four weeks are a blend of internship and class time.
Industry relevant work experience for your resume.
Work with students from top US universities.
45+ hours of live taught classes and homework.
Small classes (max 40) for personalized attention.
This sets each student up for success in your 4-week internship.
With over 22 years of experience in digital marketing strategy and implementation, combined with a Global MBA in Digital Business Transformation, Su brings a wealth of knowledge and expertise to iXperience's Digital Marketing program. Su’s work empowers organizations to unlock their full potential in the digital age, whether through designing impactful marketing campaigns, developing online learning programs, streamlining operations, or enhancing customer journeys.
Head of Social & Digital Mktg
Rocking the Daisies
2007 - 2016
Cape Town, South Africa
Multiple roles
Red & Yellow
2013 - Present
Cape Town, South Africa
Head of Education Council
IAB South Africa
2021 - Present
Cape Town, South Africa
Our Digital Marketing program equips you with the essential skills to succeed in a digital-driven world. You’ll learn core concepts, develop effective strategies, optimize campaigns, leverage data analytics, and master both hard and soft skills.
Note: These learning outcomes are subject to change.*
Industry Orientation: Grasp the scope of digital marketing and its career opportunities.
Martech Trends: Stay updated with the latest marketing technologies blending creativity and analytics.
SEO Strategies: Optimize content for search engines and human audiences.
Paid Marketing: Design and implement effective PPC campaigns.
Performance Metrics: Measure and improve campaign effectiveness.
Data Interpretation: Understand how to collect and interpret marketing data.
Google Analytics: Use analytics tools to track and report on digital campaigns.
Privacy Considerations: Navigate data privacy laws and ethical considerations.
Brand Development: Learn the importance of long-term brand building.
Narrative Crafting: Create compelling brand stories that engage audiences.
Emotional Connection: Use storytelling to build loyalty and trust.
Strategic Social Media: Engage audiences across platforms with purpose.
Content Planning: Develop content calendars and production strategies.
Community Engagement: Foster participative storytelling and build fandoms.
Behavioral Insights: Apply neuromarketing principles and cognitive psychology.
User Experience Design: Create experiences that guide user actions.
Ethical Marketing: Influence responsibly and build sustainable relationships.
Campaign Development: From inception to reporting, manage comprehensive campaigns.
Cross-Functional Collaboration: Work effectively with diverse teams.
ROI Measurement: Analyze campaign success and optimize strategies.
Email Marketing: Craft personalized messages that convert.
Chatbots and CRM: Automate interactions and manage customer relationships.
Public Relations: Build brand reputation through strategic outreach.
Pricing Strategies: Understand pricing models and their impact on consumer perception.
Market Segmentation: Position products effectively in the marketplace.
Competitive Analysis: Stay ahead by analyzing competitors.
Online Sales Techniques: Increase conversions through effective e-commerce strategies.
Business Models: Explore subscriptions, affiliate marketing, and other monetization methods.
Digital Platforms: Leverage the right platforms for maximum reach.
Personal Branding: Apply marketing principles to build your professional presence.
Networking: Grow your professional network both online and offline.
Career Advancement: Position yourself for opportunities in the digital marketing field.
You get a guaranteed internship placement for the summer at one of our global partner companies.
116 hours of internship work to add to your resume.
You’ll work closely with your manager, teaching team and other students to complete the deliverables for your project.
Your internship is balanced with hands-on work experience supported by additional class sessions to cover advanced material.
As part of your experience at iX, you'll work on a real-world project with a group of other students, guided by your expert teacher and TAs.
Learn more about internships
iXperience
Digital Marketing
2020 - 2020
iX internship
CookieJar
ONEBIO
2020 - 2020
Digital Marketer
Profoundry
2021 - Present
iXperience
Digital Marketing
2021 - 2021
iX internship
CookieJar
ONEBIO
2021 - 2021
SEM Growth
Skechers
2023 - Present
iXperience
Digital Marketing
2020 - 2020
iX internship
Any.do
ONEBIO
2020 - 2020
Chief Executive Officer
WeaveXR
2021 - Present
Our advisors are available to answer your questions and assist.
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