Saving the Survivors was founded in 2012 by Dr Johan Marais to attend to injured endangered animals that have fallen victim to poaching or traumatic incidents. Whilst they will attend to the needs of any injured animal, most of their efforts have been directed at rhino due to the vicious attacks that many of them have fallen victim to.
Due to the escalation in poaching and snaring incidents, the number of victims is rapidly increasing. Fortunately, many injured animals have been given a second chance after undergoing various interventions and surgical procedures performed by the Saving the Survivors team. Most of these animals are treated in their natural habitat as transporting injured wildlife increases the risk and trauma they experience.
Students worked to enhance Saving the Survivors’ online presence. This included evaluating the organization’s current digital presence and making recommendations for improvement, developing a content strategy centered on attracting donations, conducting SEO/SEM analysis to assess their search result standing, and creating a long-term strategy to build a meaningful base of loyal and vocal supporters.
