Reefer, the South African sustainable shoe brand, is reshaping the footwear landscape. They seamlessly blend style, function, and positive impact in their creations, going beyond eco-friendly materials to forge a sustainable value chain based on fairness, innovation, and progress.
Utilizing sustainably-sourced cork, hemp, and RPET textiles, Reefer not only crafts exceptional shoes but also offsets carbon emissions, fostering a greener planet. As they continue to grow, Reefer is teaming up with a celebrated South African artist to launch a bespoke, art-inspired footwear collection, elevating their brand image and recognition. The founder has also integrated a student-developed sales optimization strategy across multiple channels into Reefer's forward-thinking business plan.
